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Adolph & Betsy
Morando
Borsari Food
Company was formed in 2002 after a successful market study on a
family recipe of the founder, Adolph G. Morando. Mr. Morando's
maternal grandmother, Adelceesa Pirani Borsari, had brought to
America a superb recipe for seasoned salt from the province of
Emilia, Italy when she immigrated in 1914. She gave the recipe
to her grandson Adolph as a gift and because he was the namesake of
her beloved husband, Adolph. Mr. Morando produced the salts
for friends and family for nearly 25 years before deciding to test
their commercial marketability.
In 2001, he engaged Elizabeth
K. McGraw to conduct a six month study to ascertain whether the
incredible popularity of the salts among those who used them could
be expanded to a wider audience. The enthusiastic acceptance
of the seasoning was immediate and in 2002 Mr. Morando began
production in a small manufacturing facility on his farm in
Chautauqua County, N.Y. Elizabeth McGraw continued with the
project and became the Director of Sales and chief spokesperson for
the product and company. Mr. Morando and Miss McGraw were
married in 2003 and are busy expanding the sales of "Noni's" salts
and adding new products to their line.
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